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Rating degli spot commerciali durante H50
posted in:Curiosità on 10 Jul 2010 by Vivi

free image host A quanto pare nel mondo televisivo i calcoli non finiscono mai. Non solo si fanno le stime dell'auditel, si cerca d'inserire un programma nel giusto orario e nel giusto giorno della settimana, ma addirittura, si calcola anche la quantità di spettatori che resteranno a guardare gli spot commerciale inseriti durante la messa in onda.
L'Advertising Age ha calcolato il rating C3 degli spot commerciali inseriti durante la messa in onda di Hawaii Five-0.

Il nuovo show sicuramente genererà la più grande quantità di spettatori di [spot] commerciali che sosterranno il revival di "Hawaii Five-O" della CBS. I previsti 7.25 milioni di famiglie C3 rating sono molto più di qualsiasi nuovo programma mai lanciato nella stagione 2009-2010.


Ora vi chiederete...che cos'è questo C3?
A dir la verità me lo chiedo anch'io, e per fortuna l'Alex O'Loughlin Rocks ha dissolto i punti interrogativi che si ammassavano tra i mie neuroni:

C3 lo stenografico termine per la classificazione degli [spot] commerciali, misura il numero di spettatori che realmente guardano gli spot durante un preciso programma anzichè cambiare canale o mandare avanti la registrazione. Gli spettatori che guardano gli spot durante la messa in onda o al massimo dopo tre giorni sono inclusi nel rating.

Il rating di una famiglia è stimato dalla taglia di un'audience televisiva relativa al totale universo delle case con TV. Nielsen stima che ci sono 114.9 milioni di famiglie negli Stati Uniti, quindi il rating di una singola famiglia nazionale è equivalente all'1% di 1,150,000 famiglie.



In pratica, quindi si prevedono 7.25 milioni di spettatori pronti a vedere gli spot commerciali durante la messa in onda di Hawaii Five-0; e a quanto pare è una bella somma che farà gola a molti privati intenzionati a far trasmettere i loro "consigli per gli acquisti."


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